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Digital Content Creation for the Music Industry

In this course we learn how to keep control over your artistic image.

Over the last ten years social media and marketing has transformed the way we promote our music. You can avoid costly mistakes when outsourcing to people who could potentially damage your brand and reputation. In this course we will cover various ways of controlling yoor digital content and give you the knowledge you need to understand and keep control of your brand.

All personal tuition courses will be focused on the style of music you are involved with. We will talk about your aspirations. We will disect who you are, anaylise it together and work from the ground up.

Coding and Technology

• The Basics of Digital Technology
• The Basics of Programming

Social Media and Engagement

• Build an Audience
• Viral Marketing
• Understanding Paid-for Advertising
• Segmenting your Audiences
• Online Branding

Design/Graphics

• Colour
• Typography
• Designing a Logo
• Layout
• Designing for Mobile

Story/Copywriting

• Fundamentals of Writing
• How to Elicit Emotion
• The Structures of Story
• Formatting Scripts/Documents

Photography/Composition

• Exposure
• Composition
• Using Photoshop and other Digital Manipulation Tools
• Managing a Photo Library

Video/Moving Image

• Telling Stories Visually
• The Power of Editing
• Distributing Video Online

Sound/Audio Production

• Understanding a DAW
• General Recording Techniques
• Exploring Microphones