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Marketing Yourself in the Music Industry

A complete course on how to market yourself and get ahead of the competition.


As a DJ and/or Music Producer creating the right image and brand is crucial to your success. On this course, Mark will guide you through how to get your career started on the right path. We will cover everything from creating and sending a mix, sending tracks to record labels, social media marketing, building a strong brand and image, creating a podcast, playing the right set, finding the right music for your audience and much more. By the end of the five weeks you will learn all the tricks of the trade from a thirty year industry professional.

All personal tuition courses will be focused on the style of music you want to make. We will talk about your aspirations. We will disect your favourite genre and artists, analyze it together and work from the ground up.

• What to Play and When
• Standing Out From The Crowd
• How to Structure a Set
• Playing Smaller Venues
• Playing Bigger Rooms
• Playing Festivals
• The Role of The Resident DJ
• The Importance of Production
• Release Schedules
• Quality Control
• Branding and Promotion
• Artist Names
• Marketing Yourself
• Logo
• Visuals
• Merchandise
• Social Media Introduction
• Online Presence
• Music Blogs
• Building a Database
• Approaching Clubs/Promoters
• Approaching DJs and Radio Hosts
• Approaching Record Labels
• Sending Tracks Out
• Creating Your Own Record Label
• Starting Your Own Night
• Collaborations With Other Artists